The Currency of Thank You

Thank You!

Those two small words hold great power, especially for anyone in business, on line or off.

Gary Vaynerchuk wrote a best seller (The Thank You Economy) about the power of those two small words.  It’s a very good read, and full of ideas that will improve your business, no matter what business that is.

When Thank You is Appropriate

Thank You is appropriate in almost any situation.  Let’s say you sell someone a cup of coffee, thank you is a perfect way to close the transaction.  Say someone refills your cup of coffee, thank you for service rendered is always appropriate.

What if someone points out a spelling or grammar error in your latest blog post?  Or if someone gives you a tip or hint online?  Retweets you?  Mentions your business on Facebook or a blog?  Thank You is particularly welcome in these situations, because most won’t thank you.

When Thank You is NOT Appropriate:

Never.  Thank you is always appropriate.

The Payoff

You know there has to be a payoff, right?  Else why would anyone take the time to thank another?  (Except for the courtesy that some of us learned under the lash of autocratic parents).

There is a payoff for you and your business, and it can manifest itself in various ways.  Just making a customer smile should be payment enough, but it can lead to a customer becoming a raving fan who tweets and promotes your product.  It can lead to repeat business (the very best kind).  It can (and does) lead to increased self esteem.  I always feel better when I say Thank You.

So, if thank you is such a powerful tool, why doesn’t everybody say it and use it and mean it?  There IS the question of the day.  What can possibly be lost for thanking another?  I know of nothing.


If you are too busy to say “thank you” every time someone does something for you, you have too much stuff going on in your life.  Dump some.  It will make you and everybody around you much happier!

I thank you sincerely for taking the time out of your busy life to read my blog post today.

I’m just sayin’


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