Five Things from the Future
2013 is half over. The second quarter ended with Bill’s Epic Badge Hunt. It is time to check my quarterly goals for 2013, and adjust my yearly and quarterly goals for the remainder of the year. It’s also time to gaze in the Crystal Ball and see what is in store for us in the future.
1: The Future of Branding
I think the second half of 2013 will see the first signs of the slow down of the relentless pursuit of personal branding in the TE business. Simply having your picture plastered all about the industry is not branding, it is self promotion. Personal promotion with out a brandable, solid, sellable product attached is not sustainable. Most people are not going to pay for your picture, but might pay for your product. They need to know, like and trust you, granted. But the customer will need something more than your picture for you to be branded. Branding is a combination of personal and product. Choose your product as carefully as you choose your picture.
2: The Future of the TEs
OK, so this isn’t about the future of all TEs, it’s a hopeless Google grab. What I see in the future, in the near future, is the rise of Niche Traffic Exchanges. I think the first one will be music oriented, and will try to bring fans of music to the TE. I would see a TE that caters to musicians and music lovers while fulfilling the traditional role of the TE, advertising swap. I think there is great opportunity for a small, agile TE supporting itself while catering to an audience. If the trend of scale (bigger is always better) continues, I predict that small exchanges will spring into being to handle the disenchanted surfers and advertisers. I predict small exchanges that don’t aspire to ‘top ten’ ranking covering a smaller market.
3: The Future of Blogs:
I believe we are already seeing the rise of the ‘specific’ blog and the demise of the ‘words on a page’ blog. I believe that the future will show that content truly is king, and those bloggers who continue to write vanilla will see a diminishing share of the reader pie. I believe that the ‘You have to have a blog, just write words on a page’ are ended. There are some dinosaurs left that don’t know they are doomed, but I believe they are.
4: The Future of Affiliate Marketing:
I think the rise of social in our industry will see the rise of another trend. Affiliate marketers talking among themselves and deciding what is worthy of promotion and what isn’t. I think that spells the end of the endless ‘pre launch hype’ for products that are trying to launch and leave. The marketers can see and talk to their fellows, and this isn’t going to fly much longer. Right now, I am seeing two products that missed their ‘launch date’ and are back in ‘pre launch’ mode, because the savvy marketers that they need to make a product fly are wanting to see an actual product before they commit time and money and advertising to an idea.
5: The Future of Social:
I think the future of social marketing is smaller, lighter, more responsive. I really believe that Facebook has shown signs of being vulnerable with their ‘everything for everybody’ approach and their incessant pursuit of advertising. I think they have reached the tipping point of ‘push marketing’ and are showing signs of decline. I believe the next year will clearly show major changes to FB. Can they correct the underlying problem? I do not know, it’s a huge organization and anything with that scale needs time to change direction. Are they responsive enough? The future will tell.
There it is, 5 bold predictions on what is coming in the future. Am I right or am I wrong? I’d be happy to see what you think in the comments…
I’m just sayin’