House of Cards
Do you ever build a house of cards? You know, you make a tepee out of two cards, put another beside it, and put another card over the top. Pretty soon you need another deck of cards and the thing is covering the whole kitchen table…
What happens to a house of cards? What ALWAYS happens to a house of cards? Either I fat finger a card placement, or a stray gust comes along, or it gets to be dinner time and I need the table…
Playing your Cards
A house of cards isn’t a bad way to while away a boring hour, you can even think while you are building your house, and maybe even excuse that as productive time. I do.
Sooner or later you have to play your cards. Get up, get set, test the market. Building the perfect house of cards means nothing in the marketing game. Sorry, different skills.
The Lead Card
What do I play first? Do I build a list? Offer a product/service? Brand myself and my business? What about the social card? Play it or hold it? Fill my funnel? Buy or start a business?
I submit that that lead card, and the hand that follows is entirely up to you. What is your best skillset? Where are you most comfortable in this Marketing game? Anyway you can win the hand is the right way to play it. It does NOT follow that losing a hand is the wrong way, but you might want to try another tactic for the next hand.
The Next Hand
There will always be a next hand. If you won the last hand clean, you want to try to duplicate then next effort exactly. If you didn’t win, try another combination of lead and pack cards. If you can duplicate success 3 times in a row, you are well on your way to becoming a master of the game/business.
The secret to winning long term in the marketing game is to keep playing. Nobody, not anybody ever, has won with no cards in their hand. It simply can’t be done. Keep playing, keep testing, keep trying until you find a path that you can duplicate over and over. That’s the way to win.
The Perfect House
The perfect house of cards won’t get you a thing. Even if you build it so that it will stand for months, it gets you no where. It’s only by getting in the game that you can have a chance of winning. Bet and raise this time and see what happens. What’s the worst thing that can happen? You can lose this hand and have to play again.
And in the End
Get in the game! Take a chance. It’s the path to winning!
I’m just sayin’