Is there anyone here that is old enough to remember Chuck Connors in the TV series “Branded”?  The premise was that Connors was unfairly drummed out of the US Calvary for cowardice and spent the rest of his life trying to prove his innocence.

In our business, being branded means that others recognize you and/or your product at a glance, much as people of the old west recognized McChord (Connors’ character) as a coward.  He was Branded and everybody knew him and his reputation.

Being branded is no doubt as good for us as it was bad for McChord. But how do WE become branded?

It doesn’t happen instantly.  It isn’t by joining a branding service (not that those hurt, they definitely help).  It comes of continuous contentious effort.  Get your face and product out in front of people early and often.  And do good work.  So that you may be branded in a positive light.  As opposed to McChord’s branding.

Do good.  Help people.  Get in line, stay in line.  Take your turn.  EVERYDAY.

Nothing to it.

I’m just sayin’

So. I’m going to try to write what is on my mind. No careful crafting of an article, no concern for the SEO value, no minimum or maximum length, and OFTEN. Let me know what you think, please.


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