A new High (Low) Point for Exaggeration Marketing
I get it. This is the advertising business. Exaggeration and hyperbole are part of the stock in trade. Sometimes it seems it might be a little out of hand. Today I saw the new benchmark: Bigger than Google!
This from a phone ap that is in pre launch. No product has been seen or shown yet, the bits we can see are incomplete, but the marketing from the start has been ‘massive’, ‘gigantic’, ‘destined to be bigger than Twitter’, ‘bigger than Facebook’. But today, the new benchmark in exaggeration marketing: Ripplin will be Bigger than Google. Winner!
Think about that for a minute. Do you have any conception about how big that would be? A Fortune 100 company? Really? From a phone ap? <Deep Sigh>
Billy Mays RIP
Am I the only one that misses Billy Mays? The King of exaggeration marketing? Kaboom!
Exaggeration Marketing is all around, you don’t have to go very far to find it. Make a million this month, Hundreds in your Pay Pal account tomorrow. We all know the examples
When does it stop being ‘exaggeration marketing’ and start being outright deception? Billy Mays made millions for himself and the companies that he represented by perfecting the art.
What can we do?
Here’s an idea. Don’t do it. If your product can’t be sold without lies and exaggeration, maybe you need a different product. Maybe you could better serve humanity by selling an honest service or product. What a concept. Serving the clientele first and your bank account later. Zig Ziglar said “If you help enough people get what THEY want, you will get what you want.”
I have started writing on my ‘beginner series’, a tutorial for the brand new marketer. It will get right down to the very basics, how to and when to and such. First installment will be available, free, right here on this website, one week from today. May 3, 2013.
It’s liable to be bigger than Google!
I’m just sayin’