By definition, all of us are average at most things. Defined as the midpoint between completely awful and unbelievably good at whatever. No crime at being average, in fact, you can’t help but be average at most of your life.
Do you know that 95% of Americans say they are above average drivers? 95%. Really? How did Yuma, Arizona (where I live) get the entire 5% that is left? It just doesn’t work out. 49% are below, 49% above and 2% are right on the number. But the perception…
I suspect that it would depend on who you talk to, but I have always considered myself a better than average lover. Who am I kidding? Me. If I’m lucky, I’m part of the 2%…So, reality is that I aspire to mid range in many things…
The time to not be average is in your business…Good enough is just plain not good enough to make you stand out in a crowd. And if you don’t stand out in an advertising medium, it’s going to be a long hard row to hoe. Not saying it can’t be done, but you better have your ads everyplace and all the time. Even then, your success will be no better than average. As it were.
Go the extra inch. Go the extra mile. Do what it takes to make your product better than, make it excel. Make it be perfect. Make it stand out!
Law of Averages
Everything averages out. It’s the law. Except my effort and dedication. I want to keep my effort and dedication at the absolute peak. Then, and only then, will I be above the thundering herd.
And in the End
I’m ok with my place in the mob, average is just fine for the most part for me. As long as my business effort is above, way above.
I’m just sayin’