Bend it like Seth Godin

Seth GodinI tried to write a post in tribute to Seth Godin when he published his 5000th post, and I couldn’t come up with the words. He publishes an average of more than one per day, every day, and has for near 15 years. I have no comprehension of how.

I am shuffling hard to get this post started, much less written.

How does he Do IT?

There are several factors, some of which I am not aware. For instance, I have no idea if all the ideas come from his head, or if he has topical assistance. I know that if a particular post or column strikes his fancy and he writes with it in mind he makes the attribute clear.

He writes. I can tell you with no hesitation that the more you write, the more you are able to write. I don’t write a thousand words every day, but I do at least several days a week. That alone makes looking at the cursor on a blank page less intimidating. And a blinking cursor on a blank page can be very intimidating indeed.

He disciplines himself TO write. He keeps lists, he keeps schedules. The blogger that writes to a schedule has to have a ‘Just Do It’ mentality. Some days it is just as easy as anything, some days it is a real grind. It is being able to put out useable, interesting content on those days that is a real feather in your blogging cap.

I don’t know this for a fact, but I’ll bet anything that Seth Godin keeps a notebook or a notepad on his computer with ideas that come to him. I know I do, I even use my phone when necessary. I find that most of these ideas don’t make an entire post, but combine the right two or three and you can have a magical post.

He thinks about writing. I’m positive that Seth Godin thinks about writing, even when he isn’t sitting at the keyboard. He writes with obvious passion and authority, it is obvious that he doesn’t just sit down at the keyboard for an hour a day. The beginning of his writing is done in his head before he sits down.


I’ll never be a writer of Seth Godin’s caliber, it just isn’t going to happen. But I can pattern myself and my writing after the Seth Godin model, and make my writing improve.

And in the End

I believe in Just Do It. Flush the excuses, forget the embarrassment. Just Do It.

I’m just sayin’

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