Say What You Mean

Own what you say

“What people say, what people do, and what people say they do are entirely different things”     Margaret Mead

You want to be successful?  You want people to follow you?  Be consistent.  Say what you mean, mean what you say, do what you say.  That alone will take you a long ways…

Say What You Mean

Don’t equivocate.  That’s just lying with frosting on it.  If you think it’s good, say it’s good.  If you think it’s crap, say it.   Equivocation and sugar coating may make make the hearer feel slightly better, but the truth is way more effective.  Say what you mean.

Mean What You Say.

“I’ll get to it right away” is probably the death of more good ideas than any other single thing.  If you say you’ll have an answer or a product tomorrow, make it be so.  If I say I’m going to write 3 blog posts per week, then I will write 3 blog posts per week.  It is my ultimate job to make sure that all three are the best that I can make them.  By consistently doing what I say I am going to do, I give the people that I deal with reason to suspect that I will do what I say the next time, also.  Mean what you say.

Do What You Say You Do

Sooner or later, not doing what you say is going to bite you.  It may be only a small nip on the butt, or it may be a full blown shark attack that takes both legs.  You are going to get bit when you get caught not doing as you say.  If you say “I go to the gym three days a week” go.  Don’t say it when what you really meant to say is “I really want to go to the gym three days a week”.  Say it, do it.  That’s consistency.  That’s doing what you say you do.


I used that word at least 4 times in this piece, and it is the key to it all.  Do it today, do it tomorrow, do it every single time.  Make it a habit.  Say what you mean, mean what you say, do what you say.  It’s pretty easy when it is at that level.

I’m just sayin’



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Baseball Marketing

In the Big Inning

Internet marketing is essentially a baseball story, and this is about the start of the game.  In the big inning…is aimed squarely at the new people in the business.  Call it baseball marketing if you will...Free download here.

Everybody has to start someplace, and I am going to try to help those that are just getting started get some traction.  I have begun an educational type series of articles aimed at the beginning marketer.

In the Big Inning starts today with an overview of CTP.  I am convinced that is the best ‘new people’ training available on the net today.  I’ll post each installment on Friday and leave it up for a week.  Any comments and suggestions are way more than welcome.  I’m hoping for help, here.

The current plan is to bundle and package a ‘starter series’ for the new folks that come in, as they come in.  Probably will end up as an e mail/Autoresponder series.  That is the current plan:)

Any feedback would be very, very welcome.

On deck is an overview of the Traffic Exchange industry and working theory.  In the hole is Safe Mailers.

Run Scoring Hits

Seth Godin’s blog post for today is one of his all time bests.  An absolute master of the craft, he hit a walk off home run today.  You really ought to consider subscribing.

Jacinta Croagh:  The best source on twitter.  Period.  She gathers and posts the good stuff, many many times a day.  @Croaghie  The best.

Eric Goettman:  Priceless Ad  Probably no more needs to be said here…

Double Play Ground Ball

The party or parties (unnamed) that tried to overwhelm the TEs support systems in response to a single ad that they did not approve of.  Weak.

Those pictures of pretty girls with mouth hanging open and handfuls of $100 bills.  I get it, you have a product that will make me filthy rich.  I have a hard time giving an ad like that any consideration at all…at least find some new pictures, please.

Last out of the Game

I have scheduled my spreecast for weekly.  I never thought I’d hear or say it, but I ran out of constructive things to say.  Join me Saturday, 12:00 noon PDT, 3:00 pm EDT.  I’ll have SOMETHING to say:)

 I’m just sayin’


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The Internet at 20

Twenty years of “www”

It was 20 years ago today, Sargent Pepper taught the boys to play…

The internet turned 20 yesterday.  According to this LA Times article, www first became available to the public on April 30, 1993.  If you check the article, a copy of the original website is available.  Pretty crude by today’s standards, and only 20 years old.  I have T-Shirts older than that…Really.  I have a couple of ‘Sturgis’ shirts from the 80’s…

The Rise of the Internet

I would argue that the internet has had more impact on humanity than ANY OTHER THING in it’s first 20 years.  According to the article, there are now about 639 million websites on the internet, or roughly 1 for every 10 persons on earth.  10%.  An incredibly large number.

Compared to any other ‘big deal’ in human history the internet has had a meteoric rise to prominence.

  • The Airplane:  In it’s first 20 years of service, less than 10% of earths population had even heard about them, let alone seen one.

  • The Automobile:  Henry Ford hadn’t even begun manufacturing in it’s first 20 years.

  • The Telephone:  Still needed to be direct wired in it’s first 20 years.

  • Television:  Didn’t have it’s first broadcast station in it’s first 20.

  • Cellular  Phones:  Still took up the entire trunk of your Mercedes in it’s first 20 years.

So let’s agree.  The internet is a pretty big deal.  Arguably the biggest deal ever in the course of human history.

The internet has been through infancy, childhood (I came aboard some time around 5), pre teen, teen age and now enters adulthood.  Where will it go from here?

The truth is, I don’t have a clue.  I know that the internet will change more in the next 20 years than it has in the last 20.  No doubt about it.

And in the End

The internet is like a beautiful young woman, full of promise and hope.  I have only one piece of advice:

Don’t take her to a bar to celebrate, she isn’t legal yet!

I’m just sayin’

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