7 Hints to a Lame Website

Do You Fear Lame Website Syndrome?  Here are 7 hints of lameness.

     Lame Website Syndrome.

How do you know that your website is lame? There are certain criteria that will give you an absolute clue that your site is not up to snuff. Here are my top 7.

7. Christmas Decorations. We all know that holiday branding is a great thing, and a very good business practice. Until you leave your Christmas trim up into February. Better to put your Valentine’s day stuff up on New Year’s day.

6. Banners. I’m not talking the judicious use of banners, they are wildly effective advertising, and easy to handle. No, I’m talking the current trend to surround your content with banners. Header banners, Footer Banners, Left and Right side bar banners, rectangular, square, big, small. Just a hint here. 47 banners on your site will mean that none of them get clicked…

5. Exit Popups. If I have decided to leave your site, or even worse, if I am simply surfing your site in regular rotation and decide to move on without clicking, all your Exit Popup will do is annoy me. To the point that I will never, ever click or buy one of your products. 1995 is on the phone, they want their marketing technology back.

4. Floating popups on EVERY PAGE. I get it. It’s your job to sell advertising. I really do understand. But when your popup obscures data on the page I am after and I have to x it 6 times to get the information I want, it is too much. You could do a lot for your user’s goodwill by locating your floater to be visible but not obscure stuff that is needed. Really.

3. Frame Breakers. I have a vivid imagination, I really do. For the life of me, I can not figure out an angle to using a frame breaker. Has anybody ever in the history of this industry sold a single thing off the results of a frame breaker? Ever? Once? I didn’t think so…

2. Design. Just because you can design your front page off a free service doesn’t make it a good idea. Cheesy and cheap just does not sell. Really. Why would I want to enter a site that presents the front door looking like it was made by a 3rd grader in a poster contest? If that is your best, what kind of junk awaits on the second page? Just a little pride in your product will go a long ways…

1. Color. There are lots of ways to make good color combinations, anybody can do it with a half hour of study and a color wheel. There are lots and lots and lots of ways to make poor color combinations that will turn any audience completely off. The single best way I know to insure a quick bypass is bad colors.

Bonus Hint: Spelling and Spacing. At least, at the very absolute least, turn on Spell Check. Really. And make sure your line spacing is right and the text is lined up right. It is called Proof Reading, you do it before you turn the page loose on the public.

And in the End

I get doing things yourself and saving all the money you can. I don’t get putting out shit and trying to sell something with it.

I’m just sayin’

How to Attract more Readers

Brand=AttractEverybody wants more readers, right?  Everybody wants more people to notice them, then know them, then like them and trust them.  What’s the best way to do that??

Be Attractive

Want to attract more people to your site, and encourage returns?  Be attractive.  Your blog site doesn’t have to be a big, professional production, but it should encourage readers to read and comment on your blog.

Is it easy to read?

Probably the most or least attractive thing about any blog.  You definitely want it to be easy to read the words you have written.

How’s the header?

Maybe want to change the stock Word Press picture, just a suggestion.  The header is the first glimpse that most get of your blog, try to make that first impression good.  The header for this site is one I made at AdKreator. Easy enough that there are no excuses for not having a decent header.

Smooth and Simple

Think about the sites that you go back to again and again.  Simple is good, smooth is good.  You want your site to load well and have the first look at it be a plus.

Spamanator?

There is a fine balance between a blog with some advertising, and a link farm with some words on it.  It’s fine to monetize your site, it makes perfect sense.  Just make sure you have an attractive total product, and don’t be a link farm.

Space and Spacing

Short sentences and short paragraphs make reading easier.  It really is true.  Edit your posts so that they flow in short bursts.  Edit being the operative word.

Type Choices

Standard.  Times New Roman or Arial are the right choices.  I’m sure that mono bizarro looks cool to you, but not so much to your readers.  You want them to never, ever think of the type you are using.  If they notice it, you have screwed up.

And in the End

Make it so your mother would like to look at it.  That’ll do just fine.

I’m just sayin’

Saturday Shortstops: Omar Vizquel

Saturday Shortstops:  Omar VizquelToday’s shortstop is Omar Vizquel.  I was fortunate to see Omar play many times early in his career, he was remarkably competent with his bat and in the field.  He’ll never make the Hall of Fame, but was an all-star 3 times and 11 time Gold Glove winner in a 24 year career.  Omar persisted in a very competitive environment.

Everyone Should be Blogging

Sunny Suggs has done it again.  Not only does she lay out the reasons for blogging in a <gasp> blog post, but has created a site to help people do so.  It promises to be a terrific resource for those that are just starting or resuming a blog.  She can take you from zero to a blog in real short (and inexpensive) order, and will even help with the content to get you started!  No more excuses!!

Surfing Old School

Normally, a new TE launch would not make my blog.  It’s not there aren’t a few to choose from every week.  This one is different.  SOS is from Stephane Touringey, a detail oriented good guy.  It’s clean and smooth and bears checking out.

Sports Nerd

My buddy Scott Wright is starting to make some real noise and impact with his blog.  It’s mostly (but not always) about sports, and Scott’s unique viewpoint on what’s going on.  It’s always worth the read.  Scott (with Bob Pizor) does a Sunday night sports recap show on Spreecast.  A great way to end your weekend, it always ends up with some far ranging discussion.  If you start reading his blog now, you’ll be able to say “I knew him when….”

Bitcoin PTCs

Ok.  I admit, I am more than intrigued with the PTC industry.  I have now made my first foray into the Bitcoin PTC world at BTC clicks.  It’s a little different than anything I am used to or comfortable with, but it is certainly expanding my understanding of BitCoins and that corner of the world.

Bitcoin PTCs Redux

If you think the PTC world is going through an expansion (they are, I believe 6 new sites this last week) you ought to see the BitCoin PTC world.  There have been at least 12 launched in the last week.  Some are so shabby on the ‘cover’ or ‘sales’ page that they are just frightening.  I would not recommend ‘getting in at the start’ with most of those…

Let me give you a clue here:  In a hyper competitive market, that landing page that you cobbled together on a free service just isn’t going to get it done.  Saving a few bucks at the expense of your appearance is false economy.

And in the End

Lot’s of lessons from ‘Little O’ Vizquel.  The biggest for me is persistence and practice. Omar made a long career out of being available and good all the time.  That will work for me, too.

I’m just sayin’